Prerna is the Founder of Outline India - a for-profit social enterprise in India that aims to create social impact through data. Outline has recently started operations in Nepal.
Prerna was featured on Fortune magazine’s 40 under 40 list for her work with ground level data in 2017 and again in 2018. She was recently featured among the top 25 businesswomen in India by Forbes magazine in their annual issue featuring women leaders running profitable companies. She was also among the top 40 women changemakers in the 2018 annual list released by India Today.
Her research startup has changed the way data is collected and utilized for social schemes and programs by academics, policy makers, private stakeholders and the Indian government.
Founded in 2012, with a strong presence across rural India, Outline India has worked across 26 states, over 7000 villages and interviewed over 4 million stakeholders.
Prerna is now launching Track Your Metrics (TYM) – an easy-to-use tech tool for quick impact assessment by small NGOs and big funders, equipping the former with means to secure more
funding and the latter to hold their grantees accountable. The Android app/web-based platform aims to change the way we track finance social programs at ~0 unit cost.
TYM recently won at accelerator program competitions in India and California.
In 2018, she joined the prestigious league of Chevening Fellows at Oxford University. Awarded by the Ministry of External Affairs, Prerna was also declared a Raisina Fellow in 2017.
She has prior research experience working at Centre for Policy Research and holds an MA in Economics from Boston University.