Jovan Kovačić is a distinguished Serbian journalist, diplomat, and policy advisor with a career spanning various fields. He initially gained prominence as a war correspondent for esteemed media outlets like CNN, BBC, and Reuters from the late 1970-ies up to the end of the tumultuous Yugoslav wars in the 90-ies. Covering significant events from Slovenia to Kosovo, his work brought critical international attention to the region. Beyond more than a 25-year, award-winning career in journalism, he has taken on key advisory roles, such as working with the Office of the High Representative in Bosnia and Herzegovina and the OSCE in Serbia, contributing to reconstruction and refugee resettlement, post-war recovery and media development. He was also actively involved in bringing down the regime of Serbia's strongman Slobodan Milosevic.  

A major highlight of Kovačić's career are his diplomatic initiatives. As a skilled mediator and strategist, he has been involved in fostering dialogue and cooperation within Southeast Europe and beyond. His efforts include organizing secret talks between conflicting parties, such as the Afghan government and the Taliban, demonstrating his ability to navigate complex geopolitical challenges. His contributions have strengthened regional stability and helped align Southeast Europe with broader Euro-Atlantic structures. He also held senior advisory positions for governments, big corporations and international organizations.

Kovačić is also the founder and president of East-West Bridge, a Belgrade-based international, 600-member strong think tank dedicated to addressing critical regional and global issues. The organization focuses on fostering cooperation, advancing political reforms, and supporting countries like Serbia on their path to EU integration. A member of the Trilateral Commission Executive Committee, Kovačić continues to influence international relations and policy development, leveraging his expertise in communications and global affairs to create meaningful impact.