Jovan Kovačić - President
East West Bridge Co-Founder and President, member of the Executive Committee
of the Trilateral Commission and Chairman of the Serbian National Group of the
Trilateral Commission. Jovan hosted the 38th European Session of the
Trilateral Commission in Belgrade in 2014. Member of the Board of Governors, Atlantic Council, Serbia.
Former international reporter, a communications expert and policy advisor.
Jovan was born in Belgrade in 1953 and educated in British, Serbian and US
schools, MA in communications and media management. He worked for decades
worldwide as a war correspondent for CNN, ABC, NPR, BBC and other major media.
He ended his award-winning reporting career as a Reuter’s correspondent for
ex-Yugoslavia covering the wars from Slovenia in 1991 to Kosovo in 1998. He
joined the Office of the High Representative to Bosnia in 1998, as a political
advisor in charge of reconstruction and negotiating the safe return of thousands
of refugees and DPs. He also played an active role in the pro-democracy movement
in Serbia.
Jovan was seconded to OSCE in 2001 in Belgrade as a Media Advisor, to
streamline and develop major media outlets. He created and implemented a
strategy for transforming the state TV, RTS, into a mainstream PBS.
Jovan is the CEO of GCA Global Communications Associates Ltd, which is
helping regional governments, companies and political entities establish better
working relationships with Euro-Atlantic structures and vice-versa. GCA, now
with offices around the globe, is an affiliated partner to several relevant top world PR/PA companies. He is also the CEO of Henderson Asset Protection, the Serbian branch of Henderson Risk Ltd of UK.
In May 2010, on behalf of EWB, Jovan attended the Plenary Session of the
Trilateral Commission in Dublin. It was the first such prestigious invitation by
the Commission to an individual or organization from Serbia. He then attended
all consecutive TC sessions and was tasked by the TC Executive Committee in
2012 to set up a Serbian National Group by 2013. This done, the National Group
was inaugurated at the Berlin TC Plenary Session in March, 2013. Jovan is also a
member of several global foundations and think-tanks and lectures worldwide. In testimony that journalism is simply too hard to leave, Jovan returned to writing for New Europe as a Senior Editor for political affairs in the Fall of 2019.